Understanding the Challenge

The main challenge was to create a Valentine campaign that felt seasonal yet fresh for VuVer — a youthful streetwear brand not usually tied to romantic themes. With winter still lingering in Hanoi, the goal was to extend sweater sales through a Valentine story that blended warmth, emotion, and style. The difficulty lay in keeping the concept romantic without cliché, and aligning the tone of “Choco Love” - bittersweet yet comforting - with VuVer’s casual, witty brand personality.

Our Approach

For VuVer’s Valentine “Choco Love” campaign, I focused on translating warmth and sweetness into both copy and visuals. Balancing copywriting and design, I built a cohesive concept around cozy winter affection — where sweaters and chocolate became symbols of comfort and connection. The campaign tone was gentle yet playful, blending minimal Valentine hues with VuVer’s casual aesthetic to keep it relatable and authentic for Gen Z.