Understanding the Challenge

With the spirit of promoting originality, creativity and profound thinking, 𝐓𝐄𝐃𝐱 𝐍𝐄𝐔 always strives to deliver high-quality products, innovative ideas and deep, meaningful academic content to our audience. The sophistication in the content and the depth of the message conveyed in the publications are the core values ​​that 𝐓𝐄𝐃𝐱 𝐍𝐄𝐔 always promotes year after year.

Entering the third season, 𝐓𝐄𝐃𝐱 𝐍𝐄𝐔 𝟐𝟎𝟐𝟒 returns with the theme of Retrace. According to the dictionary, "Retrace" means to recall a journey or actions in the past. From there, we could reflect, learn, and shape our future path. Along with the main theme, 𝐓𝐄𝐃𝐱 𝐍𝐄𝐔 𝟐𝟎𝟐𝟒 brings a creative key visual set, containing multiple layers of meaning.

My Approach

I approached this concept by visualizing “Retrace” as both a journey inward and forward - a balance between reflection and self-direction. The design revolves around a reaching hand, symbolizing human curiosity and the pursuit of meaning, surrounded by flowing cosmic ribbons that represent the connection between past experiences and future possibilities. I used soft gradients, glowing orbs, and spatial depth to evoke a sense of rediscovery - a reminder that progress often begins when we look back and realign with our original purpose.